Creating a website for your event or party is a great way to provide guests with valuable information while also building greater brand recognition and credibility. While you don’t have to follow a linear format when developing your event website, you should include a few basic elements on it.
Venue Name and Address
If there’s one piece of information you don’t want to omit from your event website, it’s the venue’s name and address. Even if this information is listed elsewhere, such as invitations, you should include in on your website to assist guests in locating the venue.
You can even go one step further by embedding a Google Maps view of the venue. Doing so creates greater transparency by showing visitors exactly where the venue is located. They can also plug in their address for turn-by-turn directions. To embed Google Maps on your event website, visit https://maps.google.com/ and enter the venue’s address in the top-left corner. Next, click the menu button followed by the “Share or Embed map” and “Embed map.” You can then copy the HTML code to your clipboard and paste in your event website.
Date and Time
Of course, you should also include the date and time of your event on the website. Let guests know on what day the event will take place, and for how long it will last.
As we discussed in a previous blog post, online registrations allow guests to register for an event anytime, anywhere, assuming they have access to the Internet. So if you’re going to create a website for an upcoming event, add a registration page. You don’t have to necessarily host registrations directly on your site. Rather, include an external link guiding visitors to the appropriate registration portal along with instructions on how to complete it.
Whether it’s a single-day or multi-day event, include a schedule of all speakers, entertainment, and other activities planned.
Is your event being sponsored by another company or organization? Well, it’s a good idea to list these sponsors on your website. The more visibility you give them, the greater the chance of them returning to sponsor future events. Besides, displaying a list of sponsors on your website will encourage other companies and organizations to sponsor your events.
Last but not least, include the contact information for you and any other professionals who are tasked with planning and organizing the event. Not only does this allow guests to reach you if they have a question, but adding contact information to your event website builds credibility and authority.