Corporate event planners have a tremendous amount of responsibility placed on them to ensure that the event brings positive publicity to the company. One of the critical decisions that must be made is regarding corporate event entertainers. How can you make the right decision for your brand? Here are a few mistakes to avoid.

  • Don’t wait – As soon as you have a date and a venue, it is time to book the entertainment. You want to be able to hire your entertainer of choice, rather than choosing from whoever is still available.
  • Don’t forget your target audience – Too many event planners hire either the entertainer they personally like most or the one with the biggest name, all without thinking about the event attendees and what their interests may be.
  • Don’t be unrealistic – If you try to hire a corporate entertainer by waving a hundred dollar bill in the air, you’re going to end up with an amateur. You can stay on budget, as long as that budget is reasonable.
  • Don’t try to have the event with no entertainment – Sometimes a planner will get frustrated and decide not to hire anyone. That makes for a boring event.

A Professional Entertainment Agency Can Help Pair You with the Perfect Entertainment

SGM Events has the best talent in the San Diego area. That means all you have to do is contact us, let us know what you are looking for, and get ready for a great show. Call 800.670.7308 now, or you can submit a booking inquiry online.