SGM Private Events

Tips for Promoting Your Corporate Event in 2019

If you want to promote your corporate event, you may think all you have to do is broadcast it to the world. Unfortunately, the modern generation focused on social media doesn’t seem to respond to the hard-sell tactics of the past. Therefore, you have to be smart about your event marketing. Here are a few tips for promoting your corporate event in 2019. (more…)

Tips for Making Your Corporate Event Go Viral

Do you want to increase your brand awareness with a great corporate event? Here are a few tips to help your next corporate event go viral. (more…)

Private Events That Call for Live Entertainment

You wouldn’t think of having a wedding without some kind of live performer such as a band or a DJ. And yet we often have private gatherings for friends and family for all sorts of other reasons and don’t think about the value of hiring a live entertainer. Here are some more private events that call for the right type of entertainment:

• Anniversary parties
• Graduation parties
• Birthdays
• Bar/Bat mitzvahs

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Tips for Livening Up a Boring Corporate Event

Do you feel that your corporate events have become stale? We’re going to take a fresh look at some of the events your company can liven up with a little advanced planning.

• Product launches – A product launch should be an exciting event. To make it even more special, be sure to select a theme for the event. Make sure it is related to the release, so no one is confused. Then have relevant experiences and entertainment for your attendees to enjoy.
• Holiday parties – Holiday parties usually end up being about the food (and drinks), but you can add even more to the event by hiring the right sort of entertainment. If you have a staff that likes to dance, a band is a great way to surprise the team. For a crowd that would rather watch with just a little interaction, a magician may be perfect.
• Conferences – The number one way to improve a conference is to make sure the speakers are good. After that, be sure to reward your team with some good entertainment in the evening after the conference, especially if everyone has to be away from home for the event.

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Tips for Planning a Small to Medium Business Event

Big corporations aren’t the only businesses that need to hold events. If you operate a small to medium-sized business (SMB), how can you make sure that your team building events, seminars, holiday parties, and other private events meet their full potential? Here are a few quick tips to help you meet your event goals and to provide the best live entertainment for your attendees.

• Understand the event purpose – Other than holiday parties, business events are rarely just to have a good time. Have a good understanding of your goals before you proceed with event planning.
• Choose the right venue – You need a location that will fit your team (and their family’s if they are invited as well). The purpose of the event will have a big effect on the venue. For example, if you are having a seminar, you want good lighting and acoustics. For a holiday party, you are probably looking for a venue with some kitchen space for your caterer to work in and a dancefloor for when the entertainment starts.
• Plan a menu – Is the event going to be all day long and require one or more meals? Is it a shorter event in the evening where you can just offer appetizers? If the purpose is recreation rather than all business, will there be a cocktail hour?

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5 Creative Corporate Event Ideas

If you want to step up your corporate game at the next big event, we can help. Here are a few ideas to really wow your attendees. Some of them may even forget they are at a corporate function and genuinely just have a good time.

• Have customizable food stations – Whether it be a coffee bar or a sundae bar, being able to interact with foods and beverages is a great way to make attendees happy and give them exactly what they want.
• Hold a contest – Whether it is a raffle or a scavenger hunt, get everyone involved in an activity and give out some nice prizes.
• Hire a magician – Magicians are known for being able to work a room. Add a little magic to that, and you have the recipe for some delighted attendees. Ben Silver, based out of southern California, is a perfect choice for your corporate entertainment.
• Hire an aerial DJ – Where music and acrobatics meet in the middle, you find one of the most unique live artists. Mami Chula combines captivating aerial skills and thumping bass to create an experience your guests will never forget.

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Choosing a Venue to Fit Your Entertainment

When you are planning a special event, you should choose a venue to fit your entertainment and not the other way around. Here are the reasons why:

• Acoustics – If you plan on having live music at your event, acoustics have to be a consideration when selecting a venue. For a DJ or a form of entertainment that does not involve music, the acoustics are less of a necessity.
• Ambiance – Once you select a venue, you may feel tied to choosing an entertainer who matches the ambiance. If the ambiance is more important to you, that’s fine. But remember that the entertainment will be the highlight of the evening for guests.
• Layout – If you want the DJ or band to get everyone up on the dancefloor, there needs to be a dancefloor or at least room for people to dance. If tables for the meal take up every inch of floor space, things are going to get crazy when people want to bust a move later in the evening.
• Capacity – How many people do plan on having at your event? The size of the event will determine both the type of entertainment and the size of the venue that you require.

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Event Planning Trends for 2019: Personalization

When you are planning an event in 2019, it will be more important than ever to think about your diverse audience and what they are looking for. How can you do this when it comes to entertainment? Here are some tips for creating a private or corporate event that will give the attendees what they want.

• Ask attendees what they want – Before your event, would it be possible to contact attendees and offer them options? Whether the attendees prefer a DJ a live band or something a little less conventional like a magician, you will know what the people want to see and can thus hire the right act.
• Offer ways to interact – Whether it is the ability to make a song request or the opportunity to share the event on social media with a particular hashtag, making things interactive with your guests will allow them to feel more invested in your event.
• Hire a talented entertainer – Hiring the right person is also important. For example, if you hire the wrong band for your audience, they may not know any of the songs that people want to request. So hiring a talented artist who fits your attendees is also a key to a good time.

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Event Planning Trends for 2019: Diversity

When it comes to event planning, diversity is more than just a buzzword. More than ever, the US is awakening to the importance of representation. In order to celebrate diversity in our personal lives, it is important to give proper attention to representation when it comes to special events. Here are two ways you can do this whether you are planning a private or a corporate event.

• Diverse food – There is beauty in cuisine from all around the world. At your next event, why not hire a caterer who specializes in food from a particular region. This can result in enjoying authentic ethnic cuisine rather than the Americanized version most of us are used to eating at restaurants.
• Diverse entertainment – Whether it be diverse music styles or performers, your entertainment can showcase the cultures that make this nation what it is today. For example, at SGM Events, you can book a modern funk band like The Soultones, or a Brazilian solo artist like Dusty Brough. Check out our artist list for a variety of genres of performer.

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