Event Planning

Event Planning Trends for 2019: Diversity

Event Planning Trends for 2019: Diversity

When it comes to event planning, diversity is more than just a buzzword. More than ever, the US is awakening to the importance of representation. In order to celebrate diversity in our personal lives, it is important to give proper attention to representation when it comes to special events. Here are two ways you can do this whether you are planning a private or a corporate event.

  • Diverse food – There is beauty in cuisine from all around the world. At your next event, why not hire a caterer who specializes in food from a particular region. This can result in enjoying authentic ethnic cuisine rather than the Americanized version most of us are used to eating at restaurants.
  • Diverse entertainment – Whether it be diverse music styles or performers, your entertainment can showcase the cultures that make this nation what it is today. For example, at SGM Events, you can book a modern funk band like The Soultones, or a Brazilian solo artist like Dusty Brough. Check out our artist list for a variety of genres of performer.

San Diego Bands, DJs, and More!

At SGM Events, we’re all about making sure that you have the right entertainment to make your event really special. Whether that means hiring a particular style of musician or booking a magician is up to you. Our artists are the gold standard in the industry. Make an inquiry about our performers today by calling 800.670.7308, or you can make a booking inquiry right here on our website.

Tips for Throwing the Ultimate Office Holiday Party

Tips for Throwing the Ultimate Office Holiday Party

Let’s face it – a lot of people just go to the office holiday party for the booze. It’s time to shake things up and throw an office party that really rocks. Here are the must-haves for this year’s bash.

  • Rent a venue – Having the office party at the office feels too close to work for anyone to really relax (that’s why they go straight for the alcohol). Renting a venue for the party can help everyone to loosen up a little.
  • Use a caterer – The better the food, the better the party. A great meal is something that everyone can come together over.
  • Hire the right entertainment – Now that you have everyone loosened up with a change of scenery and some good food, it’s time to really wow them. Hiring a professional DJ can liven up the party and may even get the office wallflower to have a little fun.

Hire the Best Professional DJs in Southern California

SGM Events is your source for the best DJs in the San Diego area. Our acts are always professional and timely (after all, you’re still running a business even if this is a night to party), and we have an array of professionals to choose from so you can cater to the music preferences of your team.

To get the party started, call 800.670.7308 today, or you can check out our live acts and make a booking inquiry right here from our website.

Don’t Make These Mistakes When Hiring Entertainment for Corporate Events

Don’t Make These Mistakes When Hiring Entertainment for Corporate Events

Entertainment plays a vital role in just about any special event, and this holds true in the corporate world as well. However, corporate events require the right touch when choosing entertainment. Here are a few mistakes that event planners often make, so you can avoid them.

  • Hiring entertainment simply because it is expected – Yes, you should have entertainers at your corporate event, but matching the entertainment to the objective of the occasion is important. Otherwise, even a good entertainer can end up out of place.
  • Not considering who will be at the event – In the corporate world, we are usually trained not to think about things like age, gender, race, or other factors that can be divisive. However, these demographics are the exact things that can help you to choose the right type of entertainment for your team.
  • Just hiring some local talent that you saw at a club or heard of through a friend – Corporate events require a professional touch, and that means hiring acts that are represented by an agency like SGM Events. You know the agency vets the acts so that you get the performance and professional courtesy your staff deserves.

Hire the Best Live Entertainment for Your Corporate Function Today

SGM Events has the acts you need in order to entertain and impress at your next corporate event. Learn more about the performers on our website and then call 800.670.7308 to discuss your event with an agent. You can also make a booking inquiry online for added convenience.

Alternative Entertainment Ideas For Your Company Party

Alternative Entertainment Ideas For Your Company Party

Looking for some unique ways to keep your guests entertained at your company party? Maybe you already have a DJ or live band booked for the night but you want to spice things up a bit. Look no further as we provide some alternative entertainment ideas for your company party!

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Top 5 First Dance Songs

Top 5 First Dance Songs

When it comes to wedding entertainment nothing beats the first dance. All eyes are on you during the first step forward as a couple. Be sure to tell your wedding DJ or wedding MC to choose one of these top 5 first dance songs we’ve compiled and make your first dance iconic and unforgettable!

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5 Reasons to Promote Your Event on Instagram

5 Reasons to Promote Your Event on Instagram

Social media is a powerful platform on which event planners promote their events and engage with their audience, but there’s one network that’s particularly effective for this purpose: Instagram. To learn more about the benefits of using Instagram for event planning, keep reading.

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Why Your Events Aren’t Selling Out (and How to Fix it)

Why Your Events Aren’t Selling Out (and How to Fix it)

Can’t seem to sell out your events no matter how much time you spend promoting them? The number of people who attend your event is a direct measurement of its success. If your event sells out, you can rest assured knowing that it was a success. Here are some of the most common reasons why events don’t sell out.

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Event Branding Mistakes to Avoid

Event Branding Mistakes to Avoid

Building a strong brand for your event is important for several reasons. It helps prospective guests remember your event, instills a higher level of trust and credibility in prospects, increases ticket sales/turnout, and more. But you’ll want to avoid making the following mistakes when branding your event.

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Event Planning: 5 Tips to Convert Prospects into Paid Guests

Event Planning: 5 Tips to Convert Prospects into Paid Guests

Are you struggling to generate ticket sales for your event? It’s frustrating when invest countless hours into planning an event, only to sell few tickets for it. If this sounds familiar, perhaps you should try the following tips to convert prospects into paid guests.

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Event Planning: How to Foster Loyalty in Guests

Event Planning: How to Foster Loyalty in Guests

Repeat attendance is a key metric used to measure the success of similar-themed events. If guests keep coming back to your events, you know you’re doing something right (or several things right). But many professional event planners struggle to foster the “loyalty” needed to achieve a high rate of repeat attendance. If this sounds familiar, consider the following tips.

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